Collect with a job in mind
Every event should answer a decision. If nobody can name the decision, the event is a candidate for quarantine — not endless enrichment.
Governance Lab
Data Governance for App Analytics, on the bench
A thematic map of the practices we teach — use it as a self-audit before you book a course, or as a shared brief for your privacy and product pair.
Document retention as a clock
Windows need triggers, owners, and proof of deletion. Screenshots of dashboards are not a retention program.
Wire consent into collectors
Flags that only live in a CMP UI still allow SDKs to fire. Governance means the wire reaches the collector.
Self-audit prompts
- Can you list the top twenty events with a human owner and last-reviewed date?
- Do mobile and web share a versioned dictionary, or two drifting glossaries?
- When a user revokes analytics consent, what stops within two minutes?
- Which dashboard tiles would break if a vendor export disappeared tomorrow — and who notices?
If two or more answers are fuzzy, the Analytics Stewardship Studio is usually the right desk. If only the SDK path is broken, start with the Consent Wiring Lab.